"On an exploratory day trip over the winter, Surprenant and Lavergne spotted a building for sale on the main street in Frelighsburg, a municipality along the Vermont border. It’s the kind of town that feels suspended in time. “It’s perfect for us because we’re doing a very traditional métier,” Surprenant says. Both love the idea of being located in the countryside offering a similar experience as other makers in a region known for its wine route, antique barns, apple orchards and art galleries."  [...]

“We think that here we can put the emphasis even more on the experience and taking time is going to amplify that experience, that process,” Lavergne says of the personalized nature of made-to-measure hats and fittings. “For the type of product we offer, people will be really willing to make the trip, and take the time.”